Beau Voyou drew inspiration from Lebanon, a free-spirited country that celebrates tolerance and embodies differences in every facet of its daily life.
Beau Voyou is all about you. And her. And him. No copycats. No rules. No patterns. Beau Voyou is free to do whatever he wants. And what he wants is to be free.
It is an urban chic brand with more personality than gender; it plays with judgements and breaks traditional roles, hoping to show the world a new standard of beauty, straying away from the mainstream ideals to create a new world order based on love and tolerance.
Beau Voyou speaks to and for those who wear it: the free souls with a voice and a style of their own and a fascination for true quality.